Social media marketing (SMM) campaign results don’t just happen by chance; neither is it just common sense. Learning about social psychology is a good start. Increasing your business’s chance of being successful in its campaigns can be achieved through marketing standards combined with data that serves as verifiable support.
Implementing basic psychological marketing principles in your social media endeavors may result in you attracting, connecting, and forming emotional bonds with your target audience. Below are 3 ways to use psychology in your social media marketing.
Anchoring gives individuals an opportunity to make decisions established on the information they receive. With that piece of information serving as an assurance of what was received, the individuals will make up their minds as to what they want to do with it.
Knowledgeable marketers have long recognized the wonders of anchoring and it’s a strategy that always seems to work. For example, when consumers see items for sale and are listed as follows:
4 items for $10.00 only instead of being listed as $2.50 each, they are willing to purchase that product.
People will purchase an item such as the above because they think they have found a deal for an item that normally sells for $30 (anchor). This seems like a good deal for the person who usually pays $30, but for someone who pays $10, it doesn’t mean anything because they are getting it at a regular price.
Consider adding three options to increase your conversions. It will persuade convincing shoppers to purchase the item(s) you are aiming for. Let’s say you offer an online software program for $27, an offline software program for $85, and both online and offline software programs for $85. People will most likely choose the combo software programs because they think they are getting a deal.
Give Gifts to Encourage Responses
In most cases, people will feel indebted to you when you offer them something that they find value in. To incorporate this neuromarketing approach within your social media marketing, provide a simple gift such as a discount, free trial, or free resource guide.
Although it might not be able to give away something every day; but, it is possible to always post useful and shareworthy information related to the field of trade or industry you are in. For those who are in the health and wellness industry, share articles and tips about exercise and healthy eating, for instance.
Use Emotional Triggers to Create Authentic ConnectionConnecting with your audience is one of the most basic ways to boost #socialmedia connections. Click To Tweet. The neuromarketing technique makes use of the emotional reaction that’s triggered the minute individuals experience a connection with you. As such, people sense they can relate to you and there’s a great chance they’ll become involved with your organization or business.
It’s not easy creating an emotional bond with people, but it will help if you start interacting with followers in a meaningful fashion. Believe it or not, laughter or cheerfulness can be a highly useful tool for creating a strong emotional bond with people. Study your audience and make sure that when you joke with them, you are not insulting them.
You can also connect with your audience by targeting other emotional feedbacks (e.g., sympathy or kind-heartedness).
Did you enjoy reading this article? Is neuromarketing something you think you’ll use in your own social media marketing campaigns? What are some ways to use psychology in your Social media marketing? Let us know what you think by posting your comments section below.