Social media marketing (SMM) campaign results don’t just happen by chance; neither is it just common sense. Learning about social psychology is a good start. Increasing your business’s chance of being successful in its campaigns can be achieved through marketing standards combined with data that serves as verifiable support.
Implementing basic psychological marketing principles in your social media endeavors may result in you attracting, connecting, and forming emotional bonds with your target audience. Below are 3 ways to use psychology in your social media marketing.
Anchoring
Anchoring gives individuals an opportunity to make decisions established on the information they receive. With that piece of information serving as an assurance of what was received, the individuals will make up their minds as to what they want to do with it.
Knowledgeable marketers have long recognized the wonders of anchoring and it’s a strategy that always seems to work. For example, when consumers see items for sale and are listed as follows:
4 items for $10.00 only instead of being listed as $2.50 each, they are willing to purchase that product.
People will purchase an item such as the above because they think they have found a deal for an item that normally sells for $30 (anchor). This seems like a good deal for the person who usually pays $30, but for someone who pays $10, it doesn’t mean anything because they are getting it at a regular price.
Consider adding three options to increase your conversions. It will persuade convincing shoppers to purchase the item(s) you are aiming for. Let’s say you offer an online software program for $27, an offline software program for $85, and both online and offline software programs for $85. People will most likely choose the combo software programs because they think they are getting a deal.

3 Ways to Use Psychology in Your Social Media Marketing

Give Gifts to Encourage Responses
In most cases, people will feel indebted to you when you offer them something that they find value in. To incorporate this neuromarketing approach within your social media marketing, provide a simple gift such as a discount, free trial, or free resource guide.
Although it might not be able to give away something every day; but, it is possible to always post useful and shareworthy information related to the field of trade or industry you are in. For those who are in the health and wellness industry, share articles and tips about exercise and healthy eating, for instance.
Use Emotional Triggers to Create Authentic Connection
Connecting with your audience is one of the most basic ways to boost #socialmedia connections. Click To Tweet. The neuromarketing technique makes use of the emotional reaction that’s triggered the minute individuals experience a connection with you. As such, people sense they can relate to you and there’s a great chance they’ll become involved with your organization or business.
It’s not easy creating an emotional bond with people, but it will help if you start interacting with followers in a meaningful fashion. Believe it or not, laughter or cheerfulness can be a highly useful tool for creating a strong emotional bond with people. Study your audience and make sure that when you joke with them, you are not insulting them.
You can also connect with your audience by targeting other emotional feedbacks (e.g., sympathy or kind-heartedness).
Conclusion
Did you enjoy reading this article? Is neuromarketing something you think you’ll use in your own social media marketing campaigns? What are some ways to use psychology in your Social media marketing? Let us know what you think by posting your comments section below.
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23 thoughts on “3 Ways to Use Psychology in Your Social Media Marketing”

  1. I studied psychology in undergrad and I always find myself using little things that I learned in school when it comes to blogging and social media. These are great tips.

    LiveLifeWell,
    Allison

  2. These are great tips to help with marketing for various businesses, I’ve always felt anyway to use an incentive to draw in clients, grow your business is useful.

  3. I try to use emotional triggers when connecting with my audience. Even though most of my social media is now automated, I still ask questions to engage the audience.

  4. Great tips. I agree with incentives as a way of getting responses, but sometimes there are people specifically creating profiles for “getting free things”. Would any interaction be accepted or the ones that are more authentic?

  5. Your post reminded my of my psychology lessons where we were taught the exact things. Though I used to love this field, I didnt pursue it I study journalism. But its interesting how psychologists can play with the psyche of the people for marketing purposes.

  6. That makes a lot of sense. It’s like conditioning people to go to your site more often. I think it’s worth a try especially if you need more traffic in your blog!

  7. This is the first time I’m hearing of neuromarketing but it is definitely something I will look into more. Creating that bond with your readers is so important, and so hard to build!

  8. I think these are smart strategies for people to incorporate into their marketing. Each would take careful research but they’d definitely be effective.

  9. I never thought about the psychology that goes into making a purchase before. I’ve heard that people are more likely to buy when the price ends in .97! Thanks for the tips–I’ll be sure to keep them in mind when pricing my t-shirts.

  10. These are all great tips! I think I will try the anchoring method next time I post a piece. Thanks for the tips (:

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