Original post from NETSO Media.
Periscope is a fairly new social media platform. Unlike Facebook, Instagram and Twitter, it is still in the developing stages and not yet saturated by your competitors. Periscope joined Twitter in January of 2015 and was purchased for over $100 million.
Even though many businesses are still wondering if they should use Periscope, the audience is definitely there in numbers so now would be a great time to start engaging with them.
Here are 4 reasons why you should get started on Periscope :
- Other social media platforms are crowded with businesses and Periscope is still new.
- Video and live streaming is the new thing. Get on board now.
- It allows an instant connection with your community and those who don’t know your brand.
- It favours a more personal connection with your viewers. They can watch and interact with you live.
How do you do that?
The first really effective way to use Periscope for your business is by doing a Live Q &A session. Who doesn’t love some good Q & A? Doing this will help to humanize your brand and let customers know that you truly care about their opinions, which fuels brand loyalty. It is also a great way to get feedback that you can use to improve your business.
Another way that Periscope can be useful is to use it for announcements or when teaching something. It allows you to attract new potential customers because of the live aspect where users from all over the world can see what periscope broadcasts are happening at that moment even if they are not currently following that person/business. You are also able to make your video much longer than you can on Instagram or Snapchat, so use that to your advantage. It’s impossible to run an ad on it because of the live nature of it so simply being genuine and helpful will give your business the edge over other competitors.
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