Earlier this year, Instagram announced that they had gained over 300 million users, surpassing even Twitters impressive numbers. The Facebook-owned social photo-sharing app launched in 2010, and has since developed a loyal and ever growing following. Daily, 2.5 million users tap the apps ‘like’ button, resulting in the platform being a great tool to help build your business. Instagram has a wide demographic, but is currently mostly used by those between 18-34 years old.

In recent years, Instagram has become one of the best organic ways of promoting your business. It allows you to easily share your business’s values with a wide audience, and turn your followers into an army of organic brand promoters.

Instagram has become one of the best organic ways of promoting your business #SocialMedia Click To Tweet

Build a Community by Creating a Movement

Instagram is one of the best social media platforms to use when encouraging your audience to engage with your brand. Big brands such as NikeBen and Jerry’s, and Starbucks have created successful Instagram movements, most of which were also leveraged across other social networks. Find something close to your business, brand, message, or individual product and post images that followers can recreate. Most importantly, create a memorable hashtag to accompany your movement.

Post Regularly

Instagram is often used daily by its users. Therefore, it is important that you post content every day, ensuring that your followers are constantly aware of your business. It’s important to find the perfect balance of post uploads; too many and your followers will get aggravated, too little and you will soon be forgotten about.

Edit Images

Play around with Instagram’s selection of filters, special effects, and editing tools. Establish a sense of individuality within your style of editing, this will help your followers recognise your images automatically. Low-Fi, Valencia, and X-Pro II are a few of the most highly rated filters.

Find Inspiration

Spend time searching for other business, both large and small, in order to find inspiration for your own posts. Suggested accounts are Nike, Adidas, Starbucks, Taco Bell and GoPro. Take their ideas and put your own spin on them. Also make sure to follow your fans and look to them for inspiration also.

Interact With Other Users

Find business which compliment your own, many great collaborations have been born out of the Instagram app. Comment on their posts and compliment them. Also, do the same to your followers, they will appreciate the interaction. By #Regraming their images and crediting them in your posts with designated hashtags, interactions will spark and your brand awareness will grow.


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