Whether you’re trying to start a business, already in business, or seeking employment, or looking for recruits, LinkedIn’s networking platform can help you achieve your professional goals. As such, it will do you good to have a professional LinkedIn profile set up along with other social media accounts like Facebook, Pinterest, Twitter and Snapchat.
Below you will find 6 easy tips to build your professional LinkedIn account.
- Customize Your LinkedIn URL
When you first join LinkedIn, just like any other social network, you’re given a very long (and impersonal) URL link. Delete this URL and use one that will best help your profile. For example, what’s more appealing: Elizabeth3702854 or ElizabethWeiner? So, change your current URL to best reflect your professional, branded self.
Here’s how to do it in three steps:
- Click on profile
- Click edit profile
- Click edit right under your photo
- Follow (& Find the Right People to Follow)
Your personal network is only a small portion of your LinkedIn profile. It allows you to keep up with people specific to your field of trade or business in addition to those that give you encouragement or inspiration. By following key leaders and influencers, your newsfeed will fill up with advice that’s relevant to you.
- Get Found in LinkedIn and Google Searches
There are billions of searches concerned with jobwise or professional on LinkedIn. With LinkedIn’s search feature, expect these numbers to increase in the years to come.
A few things you should ask yourself. For starters, are people able to find you by using specific keywords on LinkedIn that could mean new business for you? How familiar are you with Google’s Keyword Planner and have you made use of it to see what keywords you should be using on your profile? These are all indexed by Google and LinkedIn.
Another reason why you need lots of new top notch links because these first degree networks continually appear first in search results.
- Provide a Profile Image
Including a photo of yourself on your profile is an absolute must. The reason being, if you use the default grey image, LinkedIn will automatically default grey avatars to the bottom of search outcomes. People look at other people’s faces to read them. It gives us a sense of connection without actually being face-to-face with that person.
So be sure to take a professional photo of yourself and upload it to your profile. Why? Because you’re 14 times more likely to be found on LinkedIn when you include a photo.
- Your Public Profile URL
Nothing says “I’m a LinkedIn novice” more than this: http://linkedin.com/pub/firstname-lastname378509-klpmnbciswt. Clean up your novice profile by deleting the extra numbers and letters. It would be a good idea to include this link in your email signature, presentation decks, business cards and any other material that you hand out.
- Join Groups…Strategically
There are more than 2 million groups on LinkedIn. As a member you are allowed to join 50, but there are three types of groups you should join.
- Your competitor’s groups, your industry groups, and your prospects’ industries groups.
- Geo-located groups (e.g., local chambers of commerce).
- Persona-type (groups for CIOs, CTOs, Entrepreneurs, etc.).
The best way to make use of these groups is to share published content as well as inquire about others’ viewpoints on the content.
A LinkedIn profile is a great way to display who you are, career history, education level, hobbies or interests, as well as other information that might be pertinent for you to publish.
The aforementioned is not an exhaustive list. If you have some easy tips on how to build a professional LinkedIn account, please share your tips with us in the comments section below.