3 Ways to Use Psychology in Your Social Media Marketing

3 Ways to Use Psychology in Your Social Media Marketing

Social media marketing (SMM) campaign results don’t just happen by chance; neither is it just common sense. Learning about social psychology is a good start. Increasing your business’s chance of being successful in its campaigns can be achieved through marketing standards combined with data that serves as verifiable support. Implementing basic psychological marketing principles in…

The growth of podcasts

The Growth Of Podcasts : Should You Start One

Up until now, podcasting (digital audio available for listening) has been viewed as a less popular form of media. However, roughly 47% of Americans listen to online radio, and they’re listening more and more. One billion podcast subscriptions were purchased in 2013 as noted by the Washington Post. Podcasts listenership is growing by leaps and bounds…

Facebook Reactions: How to Use it

Facebook Reactions: How to Use it

Reactions, a new feature for Facebook’s Like button that allows you to respond to posts with emoji.  Users can now hover over the “Like” button to choose a visual expression to use in a post. The like expressions include “love,” “haha,” “wow,” “sad” and “angry.” How to use it? Reactions is as an extension of the current Like…