3 Ways to Use Psychology in Your Social Media Marketing

3 Ways to Use Psychology in Your Social Media Marketing

Social media marketing (SMM) campaign results don’t just happen by chance; neither is it just common sense. Learning about social psychology is a good start. Increasing your business’s chance of being successful in its campaigns can be achieved through marketing standards combined with data that serves as verifiable support. Implementing basic psychological marketing principles in…

The growth of podcasts

The Growth Of Podcasts : Should You Start One

Up until now, podcasting (digital audio available for listening) has been viewed as a less popular form of media. However, roughly 47% of Americans listen to online radio, and they’re listening more and more. One billion podcast subscriptions were purchased in 2013 as noted by the Washington Post. Podcasts listenership is growing by leaps and bounds…

3 REASONS WHY YOU SHOULD HIRE A SOCIAL MEDIA AGENCY

3 reasons why you should hire a social media agency

If you want your business to work you need a social media presence to increase your visibility, to build brand recognition and to increase sales. It’s not a secret that it takes time to build your brand online. People are still skeptical to use it, either they don’t like it or don’t know how to use it,…

Facebook Reactions: How to Use it

Facebook Reactions: How to Use it

Reactions, a new feature for Facebook’s Like button that allows you to respond to posts with emoji.  Users can now hover over the “Like” button to choose a visual expression to use in a post. The like expressions include “love,” “haha,” “wow,” “sad” and “angry.” How to use it? Reactions is as an extension of the current Like…

5 Ways to Improve Your Instagram Marketing

Earlier this year, Instagram announced that they had gained over 300 million users, surpassing even Twitters impressive numbers. The Facebook-owned social photo-sharing app launched in 2010, and has since developed a loyal and ever growing following. Daily, 2.5 million users tap the apps ‘like’ button, resulting in the platform being a great tool to help build your…