Up until now, podcasting (digital audio available for listening) has been viewed as a less popular form of media. However, roughly 47% of Americans listen to online radio, and they’re listening more and more. One billion podcast subscriptions were purchased in 2013 as noted by the Washington Post. Podcasts listenership is growing by leaps and bounds especially with the addition of Wi-Fi in many new vehicles. People are staying connected through their smartphones as well.
According to research studies, podcast listenership went from 15 percent in 2014 to 17 percent in 2015. In 2016, podcast listening has surpassed 21 percent already.Podcast connect content creators with content consumers. #Podcast #Smallbiz Click To Tweet
Presently, podcasts are offering several content marketing benefits that video and blog sites are unable to offer include the following:
- Learning on the go.
- Connect while driving or working.
- Podcasts are convenient for users on all types of devices and in almost every setting.
Companies are slowly testing their audience’s reaction to podcasts taking place within social media platforms. Take the Jimmy Fallon interview that was uploaded to WNYC Studios’ Facebook page, for example.
Making a digital audio available for listening (podcasting) holds several advantages:
- Information is made personal
- It’s portable
- It cuts costs
Podcasting has experienced tremendous growth in the past few years, and with the introduction of smartphones into the social media mix, their growth can only continue to increase.
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